I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
I began designing for the Los Sueños fishing tournaments when I joined the resort’s in-house creative team. At the time, sportfishing was a completely new industry for me, so understanding the terminology, traditions, species, competition formats and audience became an essential part of the creative process.
I learned quickly and developed a visual language that connected with the tournament’s highly specialized audience. This is a distinctive, premium market that includes experienced anglers, boat owners, international participants and sponsors, requiring communication that feels both authentic to the sport and aligned with the prestige of the event.
Over more than ten years, I continued refining and expanding the tournament’s visual identity. Each new edition became an opportunity to improve the graphics, strengthen brand recognition and introduce new communication pieces while maintaining continuity with previous years.
The identity was adapted across promotional materials, event signage, sponsor backdrops, banners, branded apparel and other on-site applications. Every element needed to work as part of a cohesive event experience while providing clear visibility for the tournament, Los Sueños and its commercial partners.
This long-term project reflects my ability to enter a highly specialized industry, understand its audience and develop an evolving event branding system that remains recognizable year after year.