I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
Restaurants and food and beverage brands require professional visual communication across every stage of the customer journey. From the first interaction on social media to the moment a guest reads the menu and places an order, every touchpoint should feel clear, appealing and consistent.
I create cohesive restaurant branding and marketing materials that connect digital promotion with the in-person dining experience. This includes social media graphics, promotional campaigns, printed collateral, tabletop materials and professional restaurant menu design.
A menu is much more than a list of dishes and prices. It is one of the restaurant’s most important sales and communication tools. Clear information architecture, visual hierarchy, typography, imagery and strategic placement help guests understand the offering, navigate their options and make confident purchasing decisions.
Although QR menus became widespread during the pandemic, professionally designed printed menus continue to play an important role in the dining experience. Printed and digital formats each serve different audiences and situations, and both should be easy to use, visually engaging and consistent with the restaurant’s identity.
Understanding the target audience is central to my process. Every design decision considers who the customers are, what they value and how they choose to spend during their visit. The result is a cohesive restaurant experience that supports the brand, highlights its food and beverage offering and helps turn customer attention into sales.