I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
For the past six years, healthcare and medical tourism have become one of my main areas of specialization. I work directly with clinics, physicians and their teams to build clear, organized and conversion-focused digital strategies for attracting local and international patients.
Costa Rica is an established medical tourism destination, particularly for patients from the United States and Canada. In this highly competitive market, clinics need more than a professional image: they need an effective website, strong healthcare SEO, consistent social media content and marketing materials that communicate their services clearly and build trust.
My process begins with one-on-one collaboration. Doctors explain their goals, services and target audience, and I transform their knowledge into a structured communication strategy. Working alongside a team of copywriters, I organize and develop the content, define the website architecture and oversee the creation of conversion-focused medical websites optimized for relevant search terms.
The work continues beyond the website launch. We develop SEO strategies for each medical specialty, create digital content and support lead-generation campaigns through Google Ads. I also help clinics organize incoming inquiries within a CRM, evaluate their lead follow-up process and identify opportunities to improve conversion from initial contact to consultation or booking.
Every project is measured and continuously refined according to its results. This integrated approach combines healthcare marketing, medical website design, medical SEO, content strategy, lead generation, CRM implementation and sales funnel optimization.