I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
Logo design has been one of my strongest areas of expertise since university. Throughout my career, I have created custom logos and visual identities for businesses across a wide variety of industries.
I believe an effective logo should be distinctive, relevant and built to last. Rather than following short-lived visual trends or using generic templates, I create original concepts specifically for each company, considering its personality, audience, industry and long-term goals.
My process is based on direct, one-on-one collaboration with business owners. I listen to their ideas, learn about their vision and translate the essence of the company into a clear and memorable visual identity. This personal approach keeps communication simple and allows each design decision to remain connected to the people behind the brand.
Every logo is developed to work consistently across digital and printed applications, from websites and social media profiles to stationery, signage and marketing materials. The result is a versatile identity that can support the business as it grows.
The first logo I designed professionally, 25 years ago, is still being used today without modifications—and it continues to look relevant. For me, this is the clearest expression of timeless logo design: a visual identity that remains recognizable, functional and contemporary long after its creation.