I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
I design and develop a wide range of custom websites, from professional websites for small and medium-sized businesses to e-commerce stores and conversion-focused landing pages created to generate qualified leads.
Every project begins with the client’s brand, business goals and target audience. Rather than repeating generic or prewritten content, I organize the information, define a clear website structure and help develop original content that communicates each company’s value in its own voice.
Many clients begin the process without knowing what information they need, how their website should be organized or what steps are required to launch it. Through direct one-on-one collaboration, I guide them through the entire process, turning ideas, services and product information into a clear, functional and professional digital experience.
I have extensive experience in e-commerce website design, organizing product catalogs and creating intuitive customer journeys that make it easier for visitors to explore products and complete a purchase. For service-based businesses, I develop lead-generation websites and landing pages with clear messaging, strategic calls to action and a structure focused on conversion.
My goal is to make professional web design accessible and manageable for every client. The result is a responsive, SEO-friendly website that reflects the brand, supports its commercial objectives and provides a solid foundation for selling products or services online.