I’m Carolina Viganó, a senior graphic designer based in Costa Rica with 25+ years of experience in branding, logo design, hospitality marketing, web design, and e-commerce. I work directly with businesses to turn complex information into clear, professional visual communication that supports sales.
As a freelance graphic designer, I collaborate with the Events Sales team at Los Sueños Marriott Ocean & Golf Resort, adapting Marriott’s global brand standards to the hotel’s local communication and commercial needs.
I developed the hotel’s Social Events Catalog and Banquet Sales Guide—two essential sales tools supporting one of the property’s key revenue-generating areas. My role extends beyond graphic design: I receive the hotel’s content, organize and structure the information, refine the copy, establish a clear visual hierarchy and transform it into polished, user-friendly digital publications.
Each catalog is designed to present event spaces, banquet services, menus and hospitality offerings in a clear and compelling way while maintaining consistency with Marriott’s corporate identity. The final digital assets equip the sales team with professional, on-brand materials they can use to present the hotel’s services, guide prospective clients and support event bookings.
This project combines hospitality branding, brand implementation, editorial design, information design, banquet brochure design and sales enablement collateral for a globally recognized hotel brand.